The Oklahoma Beef Checkoff referendum failed 2,506 to 1,998, a major disappointment to Oklahoma Cattlemen’s Association President Weston Givens and others who fought for the state checkoff.
“As a rancher, I face challenges every day,” Givens says. “Unfortunately, those daily challenges are nothing compared to the growing challenges our industry faces, such as aggressive anti-meat activist groups trying to remove beef from the menu, and misleading claims about food safety and animal care.
“It’s disheartening that the Oklahoma Beef Checkoff was defeated, but I’m still proud of the strong collaborative effort of the Vote Yes Coalition and our grassroots campaign.”
“Investing in a state-level beef checkoff would have greatly increased the opportunities to market, promote and educate consumers about beef and beef producers,” says Michael Kelsey, OCA executive vice president. “We ran a good campaign … but ultimately we were defeated today by the same out-of-state activists who defeated State Question 777 last fall.”
-Larry Stalcup, Contributing Editor