And the hits keep coming with beef in the news, again – just as things were calming down on that front. This time, a dairy cow in California with atypical BSE bounced the futures and brought up questions about our safe, healthy product onto the national stage. Thank heavens this seems to be a short story with our export partners and, hopefully, our U.S. consumers. Sound science shows that there is no cause for alarm but after the LFTB debacle, one just shutters about the press coverage of the national media.
I have a housekeeper that comes once a week and she is my sounding board on what is going on in the world, be it political or otherwise. She’s always informed and views the world in no shades of grey. When I asked her about the BSE news this morning and if she would be buying beef this week, she was adamant. “That was a dairy cow in California and you can’t get “mad cow” from milk”. “I think it’s just another story to scare people. They have one every week,” she said. She went on to tell me she believes in the safety of the U.S. food supply including “that product BPI makes here in Garden City. We have been eating it for years and I don’t understand what the big deal is.” Her next question was, “What’s going to happen with the plant?” She was more worried about the 250 people locally that lost their jobs.
I don’t know if the rest of the world has her confidence in what we all do for a living but the science of BSE has been established as is LFTB but in some of these cases sensationalism wins out. The beef community is well versed and prepared with the facts on BSE. Let’s make the world listen.
– Betty Jo